How to develop a strong brand identity?

Know who you are

Before you know what tangible elements you want to make up your brand identity, you need to know who you are as a brand.

Who you are as a brand is made up of a few key elements:

• Your mission (what’s your “why?”)

• Your values (what beliefs drive your company?)

• Your brand personality (if your brand was a person, what kind of personality would they have?)

• Your unique positioning (how do you differentiate yourself from the competition?)

• Your brand voice (if your brand was a person, how would it communicate?)

These elements are what define your brand, and before you start building your brand identity, it’s important you have a clear understanding of each.

If you’re having trouble figuring out who exactly you are, don’t sweat it. Sometimes, all you need is a simple brainstorm to help you get clarity on who you are as a brand.

Ask yourself:

• Why did we start this business?

• What are beliefs and values that are important to us as a company?

• What do we do better than anyone else?

• What makes us special?

• If we could describe our brand in three words, what would they be?

• What are the three words we would want our customers to use to describe us?

Once you’ve locked in who you are as a brand, it’s time to build the identity that will bring your brand to life and show who you are to the people who matter most: your customers.